38 private labels vs national brands slideshare

Private labels vs National brands - SlideShare Mar 25, 2016 · Private labels vs National brands 1. PRIVATE LABELS VERSUS NATIONAL BRANDS SAVICA DIMITRIESKA, PH.D FACULTY OF ECONOMICS 25 MARCH 2016 2. NATIONAL BRAND – product designed, produced, marketed by a vendor and sold by many retailers National Brand– product of a company! 3. Brands vs private labels - SlideShare Jul 08, 2015 · • it is perishable, thereby favoring local suppliers • national brand new product introductions are infrequent or easy to copy • consumers can easily make side-by-side comparisons of national brands and private labels • private-label goods have been available to consumers for many years • variability in quality is low • quality in comparison to …

Brands vs private labels - SlideShare Jun 09, 2015 · 19. 60% people perceived national brands as credible. More than 90% believed that national brand products are high quality Mixed views about affordability 20. People buy private label brands because they can’t afford national brands just like people buy android because they can’t afford iPhones 21. Recommendations to Indian National Brands

Private labels vs national brands slideshare

Private Labels vs. National Brands - SlideShare Nov 18, 2013 · A brief presentation highlighting differences between private labels and national brands. Troika Consulting Follow Private Labels vs. National Brands 1. PRIVATE LABELS V/S NATIONAL BRANDS 2. What is a BRAND ? 3. Let’s start by breaking some MISCONCEPTION 4. a BRAND is not a LOGO 5. a BRAND is not a PRODUCT 6. Brands versus private labels : Fighting to win - SlideShare Jul 09, 2015 · Brand strength parallels the strength of the economy. National brands have value for retailers. Purchase process favours brand- name products. Excessive emphasis on private labels dilutes their strength. 13. For manufacturers seeking only to use excess capacity, private-label production can eventually become a narcotic !!! 14.

Private labels vs national brands slideshare. Brands versus private labels : Fighting to win - SlideShare Jul 09, 2015 · Brand strength parallels the strength of the economy. National brands have value for retailers. Purchase process favours brand- name products. Excessive emphasis on private labels dilutes their strength. 13. For manufacturers seeking only to use excess capacity, private-label production can eventually become a narcotic !!! 14. Private Labels vs. National Brands - SlideShare Nov 18, 2013 · A brief presentation highlighting differences between private labels and national brands. Troika Consulting Follow Private Labels vs. National Brands 1. PRIVATE LABELS V/S NATIONAL BRANDS 2. What is a BRAND ? 3. Let’s start by breaking some MISCONCEPTION 4. a BRAND is not a LOGO 5. a BRAND is not a PRODUCT 6.

How Should National Brands Think about Private Labels?